“In the vast ocean of vintage goods, we took a deep-dive to bring its hidden treasures to the shore. We called our mission S.H.W.A.G.”
S.H.W.A.G., an acronym for Second-Hand Wardrobe, Accessories and Goods, is a new designer vintage fair taking place in Brussels, Belgium. It’s mission: to bring together under one roof some of the best physical and online vintage shops from Europe and beyond.
Its first edition will take place in Hôtel Le Berger, a 1940s renovated art deco hotel, where 18 selected vintage stores will each set up shop in one of the unique rooms of the hotel.
On 16-17-18 September 2022, vintage enthusiasts can come to discover a selection of designer and hand-made unsigned pieces from different era’s and in a wide range of styles.
Unlike standard fairs, the setting of S.H.W.A.G. is intimate, cosy and personal, as visitors can go from one room to the next, to discover each time a unique universe as presented to us by the participating vintage shops.
S.H.W.A.G. is a project created by vintage store owners Laetitia Jeurissen and Liezl Vervloet, who respectively run Heterodoxa and Pomchili vintage, with the intention of building a network of support, admiration and solidarity between vintage businesses across the globe.
S.H.W.A.G.’s first edition will take place in Hôtel Le Berger. Originally built in the 1930’s by Mr. Gabriel Duhoux, this art-deco inspired hotel was conceived of as a secret hide-out in the middle of the city of Brussels, where lovers could discreetly meet for the hour or the night. With a separate entrance and exit, two elevators - one that could go up, the other one down - and its labyrinth-like, dimly lit corridors, the hotel provided the necessary architectural elements so as not to be noticed going in and out with your confidant(e).
In 2012 the hotel was renovated with the intention of honouring its promiscuous past and its authentic art deco interiors. Each floor of the hotel counts 10 unique rooms, named after female ghosts from the past, with their own style, character and configuration. In the spirit of the “maison de rendez-vous”, frivolous elements like open bathrooms, curtain divisions inside the rooms, mirrors around the bathtub and luscious wallpaper were preserved.
With its rich history and its fabulous interiors, Hôtel Le Berger seemed the perfect place to host S.H.W.A.G.’s very first edition in Brussels. In keen with the vintage spirit of the hotel and the many stories hidden in its walls, our designer vintage fair will provide the quintessential wardrobe for this magical setting.
For more information visit:
2die4 archive (BE) is an online garment resale owned by Clara Marie Tuillier.
Specialised in designer or rare pieces from the 90’s to nowadays, each item is hand-picked to please idiosyncratic people.
Offering consignment, rental and research services.
Based in Brussels.
Catalogue (DE) is as a berlin-based online shop and quite literal catalogue of vintage and designer pieces sold and collected by brandi alarcón since 2010. What began as a personal passion and private hobby developed slowly over time as a full-fledged business, with particular interest in belgian designers, ie ann demeulemeester, martin margiela, walter van beirendonck, etc. and various defunct fashion labels of yesteryear. The thrill of the hunt, the find, and the adoration that ensues is what keeps the fire burning. catalogue <3s u
Charlie’s vintage Treasure (BE) is a Brussels based online store founded by Charlotte Van Loon. We welcome you into our universe filled with the most dreamy vintage designer pieces. Our style is feminine, delicate, lingerie-as-outerwear & most importantly everything you want it to be. We believe there is something for everyone: for every budget, every size, every personality. All of our pieces are chosen with care & love. We strongly believe vintage & secondhand is the future and we would love to share our passion with you.
Fun fact! During the S.H.W.A.G event ‘charliesvintagetreasure’ will be exactly 1 year old! See you soon ❤️
CopMeIfYouCan (DE) is a berlin-based archive shop focused on the big names of the 1990s. Starting with Gaultier, Prada and Cavalli expanding all the way to more niche made in Italy, France and Belgium brands. The goal is to supply their customers with pieces that you can’t find a second time. With statement clothing to cherish for decades to come.
Frida Simone (BE) is a vintage concept store located in the heart of Bruges. We focus on three things. First is the designer bags of the bigger brands like Fendi, Dior, Louis Vuitton.. Next to the bags we offer a selection of clothing with a preference of Belgian brands and made in Europe pieces. Last is a fun collection of decor pieces and gorgeous vintage jewellery.
Hello Buybuy is a webshop in archival designer clothing, luxury and footwear located in Antwerp, Belgium.
I sell a selection of eighties and nineties designer vintage focusing on well designed pieces from Belgian, Italian and French designers made to last as well as providing a sustainable and environmentally friendly option. Stop fast fashion!
Herpium is THE vintage fashion archive of your dreams. Our signature trend analysis program allows us to allocate the best of the 90’s and early 00’s fashion - providing you with the rarest vintage pieces before any mainstream trend. At Herpium, we curate a unique selection that will both excite you and transform your closet to truly reflect your sartorial desires. The range of designers in our collection is vast. Including but not limited to: Christian Dior, D&G, Miu Miu, Roberto Cavalli, Versace, and so many more. Our mission at Herpium is to deliver the most exclusive selection of vintage fashion to you at the best prices - all before they blow up again.
Heterodoxa (BE) adjective
het·ero·dox | \ ˈhe-tə-rə-ˌdäks , ˈhe-trə- \
Definition of heterodox
1 : contrary to or different from an acknowledged standard, a traditional form, or an established religion : UNORTHODOX, UNCONVENTIONAL
2 : Heterodoxa is a Brussels based eclectically curated online designer vintage store and private showroom with a love for fashion, environmental and social justice.
Founded by Laetitia Jeurissen
Since 2002, Labels Inc. (BE) has been a destination for pre-loved pret-a-porter, womens and menswear, shoes and accessories from the recent collections of international fashion houses and Belgian designers.
We are dedicated to offering a cutting-edge aesthetic with an accessible price point at our boutique in Antwerp, Belgium.
Our unique selection is sourced directly from fashion houses, designers and collectors, and includes one-off pieces and exclusive runway samples.
Belgian labels like Ann Demeulemeester, Dries Van Noten, A.F. Vandevorst and Raf Simons hang alongside international labels including Balenciaga, Dior, Maison Martin Margiela , Comme des Garçons, Chloé, Marni and Yves Saint Laurent and many others.
LIVE-TO-EXPRESS (BE) has created a catalogue with the most unique ear jewellery. Dated from the 60’s up to the 90’s, but never worn before. By offering a wide range of styles, you will always find a pair of earrings that not only match but also adds to your style. While simultaneously contributing to a more sustainable world.
Founded in Paris in 2020 and now Brussels-based, Nymfavintage (BE) is a vintage and second hand contemporary designer clothing e-store: a selection to purchase and a building archive to rent.
After having collaborated in the fashion industry as a designer in high-end and luxury houses, Ondine Patout has discovered a passion for high quality yesteryear designs. The thrill for vintage research has become an essential part of her life. Believing it is important to keep these pieces alive as part of our heritage, and as the best medium to express personal style and create the most empowering Wardrobe.
Those with a dark romantic influence, attracted to conceptual and deconstructed pieces, sometimes even a bit minimalist with a particular attention to detail, will enjoy our selection of curated items from the 90s to contemporary including brands and specific eras such as Tom Ford at Gucci, John Galliano at Dior, Ann Demeulemeester, Jean Paul Gaultier, Prada, Miu Miu & more.
ON VIEW (BE)
We started in 2019. Our mission is to show that vintage eyewear made decades ago is very fashionable, durable and of better quality. We travel the world to find you the best vintage eyewear.
We offer you a selection of iconic and authentic designs from the 60's to the 90's that we bring back to life for you. Everyone should feel unique in their glasses. Our extensive collection of frames and lenses allow anyone to create their own, totally unique style. We want to convey our vision and passion for vintage through eyewear.
Pomchili (BE) is an Antwerp based online store owned by Liezl Vervloet. On 6 november 2017 the first pictures were launched on instagram and from that day pomchili has been a platform where Liezl creates a specific environment by staying close to her own style and identity. We strongly believe in the power of buying second hand as it is the most sustainable way of shopping and as a bonus: we don’t do trends that come and go, we sell iconic designer/statement pieces from the 90’s and 00’s that will never go out of fashion.
Satori Vintage (NL) ; owned by Luka, Faye and Lara started as an initiative to sell clothing they didn’t wear anymore. But then they discovered how much they loved sourcing unique pieces and selling them. From selling on instagram to doing a first pop up a few months ago. They also private source for people and Luka is their in house stylist. They are here for you with all that is fashion related. Focusing on vintage/second hand designer and underground brands. Such as Jean Paul Gaultier, Xuly.Bët, Roberto Cavalli and many more.
The quote that embodies satori vintage is: clothing has no gender, wear what you feel confident and comfortable in.
We welcome you all and hopefully make you happy with our pieces.
My name is Jodie Abrams (CAN)
Located on Vancouver, BC…On the unceded territories of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and Sel̓íl̓witulh (Tsleil-Waututh) Nations aka shopstrangr , you can find me on Instagram with various links. I love designer vintage, thrashed vintage tees and saving the environment, my philosophy is to combine them all together with love and passion.
Currently based in Berlin
The ugly chic dream land
Mostly focus on 90s Prada & Miu Miu with some Junya Watanabe, Comme des Garcons etc...
We Found It vintage (FR) is an inspiring and inspiring project that puts forward a circular economy for the benefit of fashion. The word vintage doesn't rhyme here with retro, it's rather a selection made from our vision of fashion and not the one from the past. From the timeless to the most high end or fashion forward, we offer pieces for her/him/they, from designers who inspire us a lot -Jean Paul Gaultier, Versace, Moschino, Alexander McQueen, Plein Sud and many others- but also unique vintage and second hand items. As dressing is one of the first means of expression, we want everyone to reveal their uniqueness, to be confident, bold, beautiful and sexy. We Found It Vintage is then our way to contribute a bit to this accomplishment.
West Archive (UK) is a vintage collection which pays homage to 90s and early 2000s fashion. Based in London, we sell at the iconic Portobello Road Market every weekend. We focus on creating a unique curated shop with pieces sourced from all over the world. Selecting the best of what we always wanted ourselves but could never find.
Program coming soon.
S.H.W.A.G. Designer vintage fair Fri-Sat-Sun 16-17-18 September 2022
Fri 16 Sept
15:00-17:00 VIP opening / preview
17:00-21:00 public opening
Sat 17 Sept
22:00 Afterparty to be announced
Sun 18 Sept
Hôtel Le Berger
24 rue du Berger 1050 Brussels, Belgium
+32 2 510 83 40
Book a room at Hôtel Le Berger with 10% discount using our discount code:
How to get there?
Parking: PARKING DES DEUX PORTES (This parking is open from 6am to 1am.)
line 2 & 6 stop Porte de Namur Bus 71 from Brussels Central Station stop Porte de Namur
Pre-order your ticket here 6€
Ticket sale on location 10€
Your ticket counts as a 5€ spending voucher during the fair.
For more information contact us at firstname.lastname@example.org
Make up by:
Cato Van Dooren